If you’re ready to level up your social media game, then you’re going to need tools. Tools that will help you manage and optimize your social media posts. These are the social media management tools that we would be looking at in this post.
Today, we are going to be equipping you with 16 of the most important social media management tools you need for your business (plus more).
Now, there are different categories of tools you’ll need to manage your social media profiles.
- Lead generation tools.
- Buyer persona tools.
- Security tools.
- Analytical tools.
- Content creation tools.
- Graphics tools.
- Monitoring and sharing tools.
- Content curation tools.
- News filtering tools.
There are other tools you’ll need as well but these are the main categories.
Now, let’s check out these social media management tools under each category that you’d need.
Lead Generation Tools
This is an amazing lead generation tool that allows you engage with your visitors at the right moment. The tool is really easy to use with a drag-and-drop template that makes it super easy to build stunning stuff from lightboxes, to popups, to landing pages.
OptinMonster also provides you with tools that help you grow your mailing list as well as recover abandoned carts.
In fact, OptinMonster kicks things up a notch by offering a Chatbot feature as well which you can use with Facebook Messenger.
You should totally check it out.
With Audisense, you’re able to discover new audiences, segment them, and even more importantly, understand them.
Audisense also gives you tracking tools as well as reports that help you optimize and improve audience engagement.
It’s the tool you need to bond with your customers.
Other lead generation tools include:
Buyer Persona Tools
With Socedo, you get the tool you need to discover people that fit your buyer persona on social media.
So, here’s how the tool works. The tool looks at your social behavior and then based on the data gotten from that observation, categorizes people into groups.
Also, once you get your audience, the tool helps you divide your followers into groups which allows you ensure that your followers only get content that is relevant to them.
Socialbakers equips you with a set of tools to facilitate decision-making based on your followers’ data. It also helps you compare your performance with that of your competitors, giving you the insights you need to optimize your content.
ZeroFOX simply works to protect your brand from hackers. It works with all social media platforms, the popular ones, at least. It also works on Slack, Google Play as well as the Apple App Store.
But ZeroFOX doesn’t protect you from hackers, it takes things a step further by protecting your social media reputation as well.
So, say you unintentionally share something that’s disruptive or offensive, it removes it. It also removes impersonation profiles and helps to protect your followers from scammers.
Now, this isn’t exactly a social media tool. It’s more like an encrypted password vault. So, you can use it store all your passwords. And you can also use it to generate super strong passwords with upper and lowercase letters, punctuation, numbers, and other random numbers.
This tool is super in-depth and useful but it’s mostly made for Twitter. It helps you analyze and optimize your audience on Twitter by suggesting people to follow to help grow your followership.
If Twitter is part of your social media marketing strategy, then you absolutely cannot do without Followerwonk.
What makes Agora Pulse stand out is that it’s super easy to use and is affordable as well.
On Agora Pulse, you get basic analytics and scheduling features. You can also use the tool to run quizzes, promotions, and contests. And then afterward, you can check out how your campaign compares with those of your competitors.
Other analytical tools you also want to check out include:
- Twitter Analytics.
- Facebook Analytics.
Content Creation Tools
BuzzSumo is, perhaps, the best tool you’ll find on the internet for discovering new and popular content on the web. You simply put in a topic or a set of keywords and the tool will bring up for you all kinds of popular trending posts in these categories.
In fact, BuzzSumo will also give you a list of influencers that share content related to certain keywords.
And so, you can use BuzzSumo to do your research when creating content. But you can also use it to connect with top influencers in your niche.
2. Revive Old Posts
As the name of the tool suggests, this tool works with your old posts. It helps you share them which helps your followers discover popular content from your site and engage with it.
Revive Old Posts works with all major social media platforms from Twitter to Facebook, to LinkedIn, Instagram, Pinterest, and Tumblr.
Another tool you can try is Tagboard which helps to research social media content.
You know why Canva is awesome?
It’s mostly free and you can use it to create the most amazing photos and images for your ad campaigns.
Even more amazing is the fact that you can use this tool without the help of a graphic designer.
And if you want something a little more sophisticated, there’s the paid version. But even the free version is pretty impressive on its own.
Other graphics tools to check out are:
7. Monitor and Sharing Tools
Sprout Social gives managers the tools they need to coordinate and delegate tasks among team members.
With this tool, you also get post-scheduling features, an analytics platform, as well as a social listening tool. These all work together to help you optimize content and get better understanding about how the different demographics relate on social media.
Other tools to check out include:
Content Curation Tools
Hootsuite is simple and yet powerful. You can use it to schedule posts for different social media platforms. You can also use the analytics tool to measure engagement so you can tell if your campaign is performing the way you want it to.
Many of the tools offered by Hootsuite are free. However, there are other affordable options you can also take advantage of, especially if you’re a small business with a small budget.
Other content curation tools you can also check out include:
News Filtering Tools
Feedly is quite similar to BuzzSumo but it works a bit differently.
It features a content aggregator which helps you gather content from different areas. So, it brings your favorite stuff to read into a single feed which you can check out during your free time.
It’s not as in-depth as BuzzSumo, but you’ll get more than enough reading material.
A great tool for shortening URLs.
Influential matchmakers businesses with top influencers in their industry.
Conclusion On Social Media Management Tools
And that’s it. You now have an overload of social media management tools at your disposal.