One of the biggest challenges people have when setting up their websites is how to get them to rank on search engines. So, you are probably looking for easy SEO tips that would easily help you rank your website.
Let’s start by explaining what SEO is and what it implies.
SEO is Search Engine Optimisation.
In layman terms, it simply means improving your website such that it is easily found on search engines.
When someone types something on a search engine, the engine searches through all the websites stored in their index to find the most relevant and resourceful results for that search.
So, optimizing your web pages help your website to be easily found during searches like this.
So, the question is, “what SEO tips should you employ to help your web pages rank?
This is what we would be looking at in this post.
Search Engine Consideration Factors
There are several factors that search engines consider when picking a page over other pages. We would not be looking at those factors in-depth in this post but I would list them out and then do an in-depth post on them in a later post.
Some of these factors include:
- Page speed
- Domain Authority
- Content quality
Easy SEO Tips That Will Make Your Web Pages Rank In Search Engines
Here are a few SEO tips to consider when you are looking to rank your page or posts on search engines. Kindly note that for this post, we are focusing on Google as the search engine.
1. Choose The Right Keywords
This is the most important part of any easy SEO tips you may want to consider.
Because it is only with the right keywords that you can even rank at all.
Keywords are usually what people search for. So, if you do not understand the right keywords for your business or blog, you would be trying to rank for the wrong keywords and if people get on your post and are not satisfied with the content of your page as it relates to the said keyword, you could be getting a bad rap on search engines.
Do not start your website without doing some form of keyword research to help you properly position yourself for search engine ranking. If you are looking for a keyword research tool to use, SEMRush is a great recommendation and would help you with keyword tracking and positioning that would help you rank better.
2. Optimize Your Titles
When Google is crawling your page for keywords, they start with your page or post title. Your keyword must be present in your title. More preferably, it should be at the beginning of your title. This really helps.
Do note that using a click-worthy headline goes a long way in determining whether anyone goes on to click your headline or not.
If you have MonsterInsights plugin on your website, it would help you analyze your title and tell you how much click-worthy it is.
3. Add And Optimize Meta Description
Meta description is a short snippet into what people would find on the page.
For instance, when you search for something on google, it would usually bring up a list of different websites for you with their titles and links. Beneath the link, there’s usually some texts that briefly describe what you could find in those links. This information helps you to know whether t click a link or not.
So, you see where the usefulness of meta description comes in?
If there is no meta description on your page, Google would randomly pick texts from your page and add there. Hopefully it’s something good enough to attract people to the page.
When creating your meta description, mention your keyword. A meta description has a character limit of 155.
You can use the Yoast SEO plugin you would find a box where you can enter your meta description.
4. Optimize Images With Alt Text
Images can serve 2 different purposes on your posts. They could serve as a way of breaking up your text and making your posts more readable and then, they can serve SEO purposes also.
An Alt text is what the search engine reads as alternative text. It was designed to enable screen readers or visually impaired people understand what a picture is about.
It is also important for SEO as it helps search engines understand what your image is about.
The Alt text is totally different from the title and caption. Title is for internal use on your website (for instance, when you want to search for the image) while caption is what shows under the picture on your page that everyone can see. Alt-text is for screen reading and search engines.
It is important that your keyword forms part of your Alt-text.
5. Internally Link your Pages
Internally linking your pages and posts keeps people longer on your website. Do you know what message this sends to search engines? That your contents are relevant enough for readers that they go on to read other posts that you’ve made.
Your website will keep getting ranked higher. This is because Google wants to ensure that it is showing people the websites that will give them value for what they’re searching for.
SO, ensure that you link your posts to your other pages, whether contact page, product page or blog posts.
6. Optimize Your URLs
One of the best ways to ensure that your post rank on Google is by ensuring that your keyword(s) is/are in your URL.
Your URL is the link at the top of your web page that contains www.yoursite.com/slug. It is advised that the slug must contain your keywords so as to help you rank easily on search engines.
7. Promote Your Pages and Posts
It’s okay to create great content but great content would not necessarily put itself out there. You need to get some eyes on your posts and pages organically or even through paid traffic.
Create social media platforms for your website and continuously push your content out in the faces of people. From time to time, repurpose your content in other forms and point people back to your pages.
The more eyes get on your posts and pages, the more Google understands that people really enjoy the posts and it is relevant to them. That means that they would push it further out there and thereby make your posts rank better.
8. Analyze Your Results
It is not enough to do everything as stated above without analyzing your result to be sure that what you are doing is working. It is from your result that you would know which pages and posts are ranking best and which are not doing so well.
You can use Google Analytics to understand which of your posts are doing well and which are not, what keywords are delivering and which keywords are not delivering for you.
This is the only way you can keep improving your page ranking over time.
Conclusion On 8 Easy SEO Tips That Will Make Your Web Pages Rank
Now that we understand some easy SEO tips that would help your page rank on search engines, you should know that ranking is secondary to creating content that is relevant. This means that you do not have to focus on only content that would rank on search engines such that your content is not useful to the people who would read it.
It is okay to get good keyword density but do not spam your posts with only keywords such that the post does not make any sense to the reader anymore.
While targeting to rank on search engines, ensure that your posts are as relevant to the reader as possible.
If you are looking for someone to create great website content and blog posts that would not only rank but be relevant enough to attract great organic traffic, then you should give us a call and let us work with you on this.