Deciding between a freelance writer vs in-house writer is a big deal. In fact, it is referred to as one of the great debates in the content creation world.
Now, the truth is that there are no blanket answers to this question. Every business is unique with its own goals, budget, and niche. Hence, the kind of writer you should hire would depend on the aforementioned factors and how they affect your business.
But just before you get to the point of hiring, there are a couple of questions you might want to ask yourself to help you distil what your real needs are.
Questions to Ask Yourself Before Hiring a Writer
1. What Kind of Content Do I Need for My Strategy?
Most businesses need a writer to generate content for the company’s blog. If this is you, it means that you need a writer that knows a lot about your industry, or, at least, has sufficient working knowledge.
But then again, you might not need blog posts. If you’re a tech or a SaaS company, for instance, you’d be needing technical content more than blog posts. The aim for your content would be to educate your leads and customers. So, in that case, if this is your business, you’d need a technical writer.
If you’re writing ad copy or rewriting web pages, you’d need a copywriter.
If you’re doing interview pieces or writing news content or press releases, then you’d need a journalist.
2. How Many Years of Experience Should the Writer Have?
Another question you want to ask yourself is how much experience the writer needs to give you high quality content.
Oftentimes, businesses in larger, established fields don’t have issues finding writers because their industries are popular and well-known. Hence, hiring talented, experienced writers is hardly ever a challenge. Writers for such industries are generally easy to find.
Businesses in niche industries, on the other hand, might find it more difficult getting qualified writers. This is because niche industries are not as popular. So, if you’re in a niche space, not only will finding a writer be difficult, it will also cost you more.
Once you’ve answered these questions, you’re now ready to make your decision between a freelance writer and an in-house writer. Now, let’s do some comparison and contrasting.
If you and your team are up to your ears in responsibility, then you probably do not care for training any new employee. In that case, hiring a freelance writer becomes the most reasonable option. Since freelance writers are hired on an as-needed basis, you won’t have to train them, or provide healthcare, or unemployment insurance.
If you hire a good freelancer, they’ll only need a few instructions to write you an impressive article. And if they have access to you or your team, you help them deliver excellent content even better.
But then again, here’s the thing. You’ve never met this person before. They don’t resume at the office either which means they can up and abandon ship any time. So, reliability and trust can become something of an issue.
The good thing, though, is that most freelance writers are seasoned and do this as their 9 to 5. So, they need your recurring business. However, there are still a handful who might talk a good game but lack the experience or skill to deliver a great writeup.
Pros of Hiring a Freelance Writer
- Hiring a freelance writer is super convenient. All you’re doing is sending them the keywords and other directions you might have.
- Especially if you’re hiring to a content creation company, you can be assured of quality.
- Some freelance writers have a team and so they are able to handle projects at larger scales.
- Writers know writers. So, working with a freelance writer often opens the door to a pool of other professional writers in other specialty fields.
- Experienced freelance writers have worked in a variety of fields, most probably, yours included. Hence, they bring in working knowledge of what works and what doesn’t when creating content for you.
Cons of Hiring a Freelance Writer
- No one can know your brand better than you, no matter how skilled a writer they are.
- Outsourcing of any kind always limits your control to some degree.
Now, if your pockets are deep and you’ve got time and resources to spare, you could consider hiring a full-time, in-house writer. These guys are going to be salaried employees too, remember. So, training, insurance, healthcare, all those have to be provided.
The good thing with in-house writers is, once you’ve trained them, you’re always assured of consistency in all your written content. Plus, in-house writers are always available for whatever you need to discuss or strategize about.
The key thing for hiring a full-time writer is training. You need to make sure that you train your writer, else you might not get the results you’re looking for.
Pros of Hiring an In-House Writer
- No one knows your brand like you and your team. An in-house writer will bring that level of value in terms of intimate knowledge of your brand to the work they do.
- You have more control over in-house writers than freelance writers.
Cons of Hiring an In-House Writer
- Oftentimes, internal bias could lead writers to write content that’s too salesy or too promotional. And this could affect your marketing performance.
- Working with an in-house writer means you work at a fixed capacity. If you have an increased workload, get ready to overburden your current workforce. Or else, be prepared to increase your budget by hiring new in-house writers who also have to be paid salaries.
- Hiring an in-house writer requires time and resources to train and manage new hires.
Which Will You Choose Between A Freelance Writer and In-house Writer?
We’ve compared the two and laid bare the facts. The ball is now in your court. Which of these would you be going for? Let us know in the comment section.