Social media is now way more complex and far more fiercely competitive than it used to be without a strategy. However, as long as your brand has a rock-solid strategy, you should be able to navigate your way through and get your brand to win.
Especially after a particularly tumultuous 2020 that changed everything, the social media scene has evolved again. This, therefore, means that successful social media marketing in 2021 will look very different from successful social media marketing in 2020.
Even the most experienced social media marketers are having to revisit their strategies and restudy their buyers’ personas.
There are New Rules Now
Hootsuite is a social media management platform, the most widely used social media marketing platform in the world, actually.
Last year, it released its 5th Social Trends Report, an annual document that helps business owners plan their social media strategy for the new year.
In this in-depth report, Hootsuite shows us where social media is headed in 2021, especially when changes in customer behavior due to the pandemic and general global unrest have been considered.
The Hootsuite study showed that brands that focus on entertainment, discovery, and connection are better able to reach their customers and grow their brands than those who don’t. Guess what these three things have in common? Yep, they are made possible by social media.
And so, as more marketing experts invest the better part of their advertising budget into digital and mobile platforms, marketers and advisers are recognizing the need to leverage the power of social media.
Brands are going to have to be both agile and reliable if they are going to build the level of trust that turns their customers into loyal fans. And in the kind of world we’re currently in, social media is going to be playing a leading role in making that happen.
And with that foundation laid, we can now go into our 6 best tips to help you do your social media marketing right in 2021.
1. Set Goals for Your Business
Everything begins with a goal.
So, find out first what you want from social media, and make sure your wants are realistic.
Now, there are different kinds of social media marketing goals that businesses can have.
- Increase awareness.
- Generate leads and sales.
- Reach a wider audience.
- Boost engagement on your content.
- Drive traffic to your site.
You could have one of these goals or a combination of some of them. However, keep in mind that you want your social media strategy to be as simple as possible as this might be the dividing line between life and death for your marketing strategy.
If your strategy is too complex, it will be difficult to understand. And if it’s difficult to understand, it will be difficult, or even impossible, to implement.
So, please, keep it simple.
2. Research Your Audience
Assumptions is one of the fastest ways to commit suicide in the world of marketing. The last thing you want to do is to makeup a customer in your head and start selling to that dream. It won’t yield anything for you.
What you ought to do, instead, is to research into your customer so you can learn how to serve them.
Also, don’t forget that not all platforms are for all kinds of customers. Some other platforms just perform better for certain audiences over others.
Here are quick facts to help you.
- YouTube and Facebook have high-earning user bases, so they are great for running ads.
- Majority of people on Instagram and Tiktok are either millennials or Gen Z.
- Pinterest has more female users than male users.
- LinkedIn is targeted to the academic, professional audience.
Now, don’t overwork yourself and spread yourself too thin. Simply focus on the platform where your core audience mostly hangs out at, and then go on from there.
3. Establish KPIs
Even if you’re selling cute doggie boots, your social media strategy must be data-driven. This means that you have to know the metrics that matter and focus on them.
Here are key metrics you want to focus on:
- Hashtag performance.
- Paid and organic likes.
- Sentiment (How did users receive your content?).
So, make sure you get the number for these metrics and then use them to measure how well you’re moving toward your goal.
4. Create Engaging Content
…And not just create, you should also curate engaging content as well. Your entire social media plan rises and falls on the quality of content you put out.
Here are some quick tips to help with your content strategy.
- Have a theme that you’re known for. It makes you instantly recognizable.
- Stories are here to stay on social media. So, use them, as well as other time-sensitive posts.
- Short videos are all the rage too and their engagement rate? High!
- Especially because we’re physically distanced, people are craving human relationships. Make it a point to show the human side of your brand often.
5. Time is of the Essence
You have to always be available online for your customers. Always respond to their shoutouts, questions, and comments immediately so your customers don’t feel like you don’t care.
But then again, we know this can be a little difficult to achieve especially for small businesses. There’s just not enough time to be on your 24/7, neither are there enough resources to hire someone to do that.
If this is you, one way you can work around that is to first have a posting schedule. This schedule should coincide with the “peak” periods on the platform you’re working with.
Secondly, make sure you’re always available right after you post. This way you can tackle most of the questions and comments which typically flood in just after you’ve just finished texting.
6. Know What Works and Doesn’t
As you put this strategy to work, of course, it’s important to come back to it and review it throughout the year. By doing this, you’ll be able to catch what aspects of your plan are no longer effective. You’ll also be able to tell when you need to channel your energy into other, more fruitful, more promising aspects.
Conclusion On How To Create A Social Media Strategy
As you can see, coming up with a social marketing marketing plan takes a lot of effort. There are just so many moving parts.
Nevertheless, as long as you take these tips we shared with you seriously, you will definitely see resounding success.
However, if you need someone who is experienced in creating a social media strategy to liaise with you in doing this, then you should reach out to us. We would be glad to work with you on this.