Content strategy is a way to translate your company’s goals into reality through content.
Typically, most businesses have a goal to increase their brand awareness as a way to increase their revenue. In order to achieve this, therefore, you’d need a content strategy with a focus on SEO. This will help drive traffic to your company’s websites and products which, in turn, increases your revenue.
To new business owners, a content strategy might seem like something that’s simply nice to have. But content strategy is actually crucial for any business. Here’s why.
Why a Content Strategy is Important for Your Business
A content strategy will help you plan and prepare to manage sources of traffic and new leads for your business.
Many times, all you need is one blog post that attracts a steady traffic stream. If this blog post comes with a link to an ebook, or probably a free tool, you have a lead generating machine that continues to give you scores of leads long after you’ve clicked Publish.
Once you have this evergreen content that’s generating you leads in place, you get the freedom to experiment with other marketing tactics like social media advertising, or sponsored content.
Now, before you develop your content strategy, there are certain questions you need to ask yourself.
Questions to Ask Yourself Before You Develop Your Content Strategy
- Who’s your audience?
- What problem does your business solve?
- What’s your unique selling proposition? What makes your business unique?
- What kinds of content do you want to focus on? Videos? Infographics? Blog posts?
- What channels will you be publishing on? Social media? Website/blog?
- How will your content be created and published?
Answering these questions is crucial because it helps to make your strategy water-tight which increases the level of success you can achieve with your strategy. A strategy that is not clear will not achieve much.
Without further ado, let’s learn how to create an effective content strategy for your business.
How to Create an Effective Content Strategy
1. Define Your Goal
As with anything, before you create a content strategy, you need to have your why. If you know your why before you plan, it will be easier for you to determine the strategy that’s best for your business.
2. Research Your Buyer
A successful content strategy is one that is targeted at a specific buyer. This means that you must know your buyer’s persona, especially if you’re new to marketing or you’re just starting out your business.
Knowing your buyer on a deep level helps you produce content that is relevant to them. Something they’d read and would make them want to convert.
It’s also good for experienced marketers to do buyer research in case they want to expand their current audience or target a new group of people.
Even if you want to keep targeting the same audience, revisiting your buyer research each year is important to help grow your customer base. People evolve and so you must keep up with them by doing constant research.
3. Do a Content Audit
For most people, they will start out with blog posts. But you’re not limited to that option, there are other kinds of content you can try out. Videos and infographics are other great options.
And then, by the time you’ve been doing blog posts for a year, you could make an ultimate guide out of certain blog posts on your blog. This will give you a way to offer your audience content but in a different format.
If, on the other hand, you’ve been doing business for a while, make sure to review your content strategy yearly by auditing your content. This will help you learn how you can do things differently in the new year and also help you set newer goals.
4. Select a Content Management System (CMS)
A content management system helps you create, manage, and track your content. There are three crucial aspects of content management which includes the creation of the content, the publication of the content, as well as content analytics.
The most popular CMS platform currently is WordPress which powers more than one-third of all websites on the internet.
However, keep in mind that we are referring to WordPress.org not WordPress.com. WordPress.org can host all kinds of websites including online stores while WordPress.com is simply a blog hosting platform.
The good thing about this platform is that it is easy to operate, great for search engine optimization, and comes with thousands of themes with which you can design your website to your tastes.
5. Generate Ideas for Your Content
There are certain tools that can get your juices flowing when it comes to generating content ideas. Examples include:
- Headline Analyzer (helps analyze your headline to see how you can make it stronger).
- Hubspot’s Blog Ideas Generator.
- HubSpot’s Website Grader (helps analyze your site to see how you can make it more SEO-friendly).
6. Determine the Kind of Content You Want to Create
There are different kinds of content you can create like blog posts, ebooks, case studies, templates, infographics, videos, podcasts, and social media. These are not the only kinds of content you can create but they are the most popular.
7. Finally, Publish and Manage Your Content
Once you’ve determined what kind of content you want to make, it’s time to organize them so you can be on track with publishing and management.
An editorial calendar can help you ensure that you’re on schedule. It will also help you create a content library that is diverse and well-balanced.
You’d also need a social media content calendar to help you promote your content on social media.
Conclusion On How To Create A Content Strategy
Now, two quick tips.
First, while many of your content ideas will be evergreen. That is, they will remain relevant many months after you publish them.
Nevertheless, you also want to include trendy topics in your calendar as well, even though they don’t form the bulk of content you’ll be sharing. These trendy topics are important as they help you generate traffic in spikes.
Second, don’t only rely on the traditional holidays. There are plenty of niche holidays on social media that might appeal to your audience. Feel free to check them out and include them in your editorial calendar.
With that said, we’ve come to the end of today’s post. Feel free to ask your questions in the comment section if you have any. And we’ll catch you in the next one.
If you are thinking of the best way to create a content strategy for your business, you should talk to us and we would help you create a content strategy that would position your brand right.