The struggle is real, guys. The struggle to keep readers glued to your content and even remember your blog enough to come back to it after you create your blog content.
Readers are infamous for their incredibly short attention span. According to the statistics, the average time it takes a reader to determine if your blog is worth their time is 15 seconds.
And who can blame them? We are all inundated with information overload on a daily basis. Making a snappy decision about any blog is a crucial survival skill that no one can do without.
Anyway, today’s blog post is going to teach you how to create blog content that keeps your readers coming back.
So, without further ado, let’s get to that.
1. Make Your Headlines catchy
80% of your readers hardly ever read beyond your headline. This is why you must make your headline catchy.
You must hook your reader in with your headline such that they have no choice but to read the body of the blog.
Make sure your headlines are short and sweet.
Remember that headlines are not supposed to be a summary of the blog post. Headlines are supposed to, instead, give your reader a teaser that gets them curious enough to find answers in your blog post.
We know that creating a headline that always kills can be too much pressure for one writer to handle. So, it’s a good thing there are headline analysis tools on the internet. You can check them out and be on your way to create amazing headlines.
But your headlines aren’t the only thing you want to focus on. In fact, the first few words in any post you’re putting up must convince the reader beyond any doubt that whatever you have to say is worth their time.
So, it’s not just your headlines, your intros too must be killer. Something that sparks curiosity and excitement.
3. Obey the Three-Sentence Rule
So, what’s the three-sentence rule?
The three-sentence rule states that your paragraphs cannot be longer than three sentences.
The reason this rule is important is because your posts need to have enough white space. There’s nothing as off-putting as coming to a blog post that reads like a hardcopy dictionary. Just an endless sea of black text.
It’s too overwhelming for your readers, and it makes finding information difficult.
Now, remember, goldfish are better than us when it comes to paying attention. So, what happens when you don’t use white space? Exactly.
That being said, feel free to organize your content into subheadings as well. This also helps your content read better for the skimmers. Everyone skims through your blog post before deciding whether or not to read your blog post, anyway. Make it work for you.
4. Bullet Points Help
Most of your visitors would be skimmers. That is, they just race through your blog post quickly to find answers to their questions.
We’ve talked about writing shorter paragraphs and using subheadings.
But another thing you can do to make your content easier to read is to use bullet points.
And you know why bullets work? They are perfect for skimming, more like mini-headlines.
Now, here are a few tips to work with when using bullets.
- Express clear benefits.
- Make sure your bullets are symmetrical. Each bullet point should be two lines, max.
- Do not write paragraphs in bullets.
Images add color and vibrance to your articles.
They also increase your chances of getting readers to view your posts. In fact, blog posts with many images perform better than those without by 94%.
So, when it comes to images, be sure to go all out. But photos aren’t the only kinds of images you can use. You can also create charts and infographics and include them in your posts as well.
As for stock photos, they are great if you’re in a pinch but they lack the personality factor which can make them somewhat less than ideal. So, if you can, please avoid overusing stock photos.
6. Get to the Point
As much as possible, keep your content to the point and avoid fluff. You should always aim to pass across your message with the fewest possible words.
And while you do that, also make it a point to use simpler words. Avoid using too much jargon. It could make your post sound pretentious which could put off some of your readers. If two words can convey the same meaning for your blog post, always resort to the simpler word. Make things easy for your reader without condescending to them.
Don’t forget to maintain a conversational tone. No one wants to feel like they are getting lectured. For Pete’s sake, it’s just a blog post.
6. Publish New Content Regularly
If your visitors notice that you always have fresh content on your website, they will visit it more regularly. It could be blog posts, videos, whitepapers, podcasts.
Whatever kind of content you prefer, as long as you publish regularly, you’ll not only boost your SEO, you’ll also establish yourself as an authority in your niche. People would then know that your site is where they should go when they are looking for answers.
But that’s just one half of the strategy. There’s another half and that’s establishing a rhythm.
For instance, if you publish every Monday and Wednesday and your readers come to notice the pattern, they will begin to look forward to those days of the week when you publish.
And guess what that translates to? Yep. repeat visits.
7. Improve UX on Your Website
If your website is not convenient for your visitors, guess what? They won’t come back. They’ll find another site.
Here are a few ways you can achieve great UX on your website:
- Your web design should be simple and beautiful.
- Your web pages should load at lightning speed.
- Your site should also be easy to navigate so visitors always easily find what they’re looking for.
- Your site should have a clean, clutter-free layout.
Conclusion On How To Create Blog Content Right
So, there you have it. Everything you need to know to help you create killer content that your visitors can’t get enough of!
And do not forget that we are here to help you achieve your goal and create blog content that are truly unforgettable. So, get in contact with us today and let’s take it from there.