So, we’re just going to go right into it and show you how to create irresistible, clickable content for your website. No time for lengthy intros. Leggo!
1. Make Sure Your Content is Original
Google has a goal to ensure that bad content does not rank. So, you’re definitely hurting your site if your articles are copied from other people’s content.
But it is more than avoiding plagiarism, you also have to make sure that your ideas are fresh. Content that is dated and played out won’t be linked to. If this happens to your content, then what was the point of writing it in the first place? Exactly.
So, make sure you put in the hard work and Google is going to love you and reward you for it.
2. Your Headlines Matter… A Lot
This is how critical your headlines are to the rest of your content. 80% of people will read your headlines. However, only 20% will stay on to read the body of your content.
You’ve got to make those headlines pop! They are every bit as important as your article.
Great headlines hook your readers and invite them into a conversation. And there are a couple of ways you can spin your headlines so they do just that.
One idea that always works is to create headlines that spark your readers’ curiosity. Headlines that play on your readers’ emotions are also great as are headlines that are short and catchy.
Now, crafting the perfect headline won’t be easy and it will take some time. So, be patient. If possible, craft a couple and pick the best one.
This is not the part of your article you want to brush over. Remember, 80% will read your headline. So, make it worth their time.
3. Your Content Should be Actionable
It’s not enough to just give your readers information. No. Give them information in a way that makes it possible for them to apply what you’ve given them.
And don’t think it’s condescending to tell your readers what to do. In fact, it’s the exact opposite.
By showing your readers what to do with the material you have provided them, you give them the confidence to actually put into practice what you have taught them.
So, when next you write your blog post, give your readers tips.
4. Provide Answers
Why do people look up stuff on Google? Exactly. To get answers. And is Google great at this or what? Once you type a query into Google’s search engine, it immediately hits you with information in the form of videos, photos, links, the works.
Be like Google. Have answers. Let people come to your blog post and find the answers they seek.
And help them find those answers fast. People shouldn’t have to spend hours finding answers in your blog post. So, make sure your content is scan-friendly. Let your reader be able to find the important bits of your article fast.
5. Make Sure Your Sources are Credible
We can’t overemphasize the importance of ensuring that you only get your information from credible sources.
There’s so much at stake when you spread inaccurate information. Remember your blog is the face of your brand. If people can’t trust your blog, how will they trust the person or the company behind the blog?
The importance of accuracy can never be overemphasized. Here are some tips to creating accurate content.
- First, only link to trusted, authoritative sites. Also, if you’re using statistics, make sure you’ve verified them and then link to the source(s).
- Second, linking to more content substantiates your article which makes it more trustable.
- Third, you need to help Google know how to categorize your content. This is another reason you should link to other content and sources.
6. Your Content Should Be Thought-Provoking
Create an engaged audience by creating engaging content.
And what is engaging content?
- Engaging content contains questions that readers are left to ponder after reading the post.
- Engaging content begins with a promising intro. Let your readers know from the get-go that your article is going to be worth their time.
- Another proven technique of writing engaging content is to tell a story. Everyone loves stories. They are engaging and make complex concepts easy to understand. If you use them well, your readers will love you for it.
7. Always Use Images and Videos
Visual aids are always a welcome idea when it comes to learning. So, make sure your articles include videos, images, diagrams, infographics, whatever you think would help illustrate your point more clearly.
No one wants to have to go through an endless sea of black and white without picture breaks.
But please, even at that, make sure that the images you use are actually helpful, not just random, unrelated stock images.
8. Get to the Point
Make sure your content is lean and mean. Eliminate fluff like your life depends on it.
There’s really nothing for a short article that’s jam-packed with helpful information.
So, rather than focus on word count, focus on getting your reader the information they need without any unnecessary distraction.
9. Update Your Blog Regularly
Now, if you’re starting a blog or a website, keep in mind that you’re making a commitment. If you just write and abandon your site, you won’t do yourself any favors on the search engines.
Search engines do not favor sites that do not update their content regularly.
Now, how often you should update your website or blog is totally up to you. Everyone with their respective responsibilities and priorities. But whatever the case, try to aim for putting out new content, at least, twice a week. By doing that, you create content for your website that is always fresh and available for your readers.
Conclusion On How To Create Content For Your Website
In sum, yes, writing irresistible, clickable content is difficult. But is there anything worth doing that isn’t a bit difficult? So, that shouldn’t deter you.
We’d advise you to commit to writing about things you’re actually passionate about and to make your overarching goal to help people. If you do this, you’re going to find that the process not only becomes a tad bit easier but also satisfyingly meaningful as well.
If you need someone to help you create content for your website – content that would give you a good ROI, then you should be speaking to us. Book a call with us today and let us take it from there with you.