In this article, we are going to be focusing on 2021 social media marketing trends that will take you from obsolete marketing methods to marketing for the now.
Look alive, people. This is what you’ve been waiting for.
1. SEO Drives Organic Visibility on Instagram
Instagram officially announced in November 2020 that it would be making its platform more search-friendly.
This means that you’ll no longer have to use a hashtag to get relevant search results. By simply typing a keyword, you’ll get all relevant results including videos, profiles, and posts.
This means that, in 2021, your Instagram captions should contain relevant keywords that help Instagram understand what you’re showing or talking about in your post. You can even take the extra step to add a relevant keyword to your name in your bio.
In addition, do make sure to consistently share content relevant to your niche, and avoid posts that stray from your category so you don’t water down your SEO.
Also, leverage the power of network by following accounts in a similar niche as yours.
2. Reels Are Here to Stay. Embrace Them
Instagram launched Reels to compete with TikTok.
Reels are a form of video content that are typically about 15 to 30 seconds long with attention-grabbing content delivered in an entertaining or creative way. It really is a great social media marketing tool.
If you’ve been observant, you’d notice that Instagram has updated its UI and Reels now take centerstage. This should already suggest to you that Reels is going to be here for a while.
So, what should you do?
One thing you don’t have to do is reinvent the wheel. There’s something that’s already known to work, leverage that.
If you’re a Tiktok user (even if you’re not, get an account), have a look around TikTok and find out what’s viral. Then see how you can put your own spin on what you find and put that content on your Instagram Reels.
You want to keep your videos to 15 seconds, though, as 15-second videos tend to do better than 30-second videos.
Also, make sure you add text to your videos and ensure that the caption delivers value so your viewers are encouraged to save or share it.
Look, the power of Reels is amazing. We’re talking 10 times more engagement when compared to stories and feed posts. So, don’t ever underestimate the power of Reels. What better way to employ social media marketing?
3. More Brick and Mortar Stores Will Set Up Shop on Instagram
Businesses are trying to limit physical contact as much as possible and so any process or operation that can be digitized is being digitized.
Hate it or love it, it is what it is.
Social media platforms like Facebook and Instagram have already integrated in-app purchasing, and so, ecommerce will thrive like never before in 2021.
Plus the steps required to convert user to customer will also be made simpler and fewer, even as scrolling and shopping begin to look very identical as well.
So, here’s what you need to do to take advantage of this.
- Use surveys to find out your audience’s truest wants from online offerings.
- Try out different video platforms to find the one that best suits your product offerings.
- Collect contact information from your customers so you can always reach them any time.
- Sign up for Facebook and Instagram shopping.
- Make sure you set up retargeting ads.
- Make sure UX is fantastic on your website.
4. Smart Marketing in 2021 Is Transparent Marketing
The more human your brand feels, the more you’re likely to connect with your audience.
People connect with people, not brands. So, the more authentic, transparent, and even vulnerable you are, the more your brand feels personal and the more your customers can connect.
So, do more videos, put more faces out there, and talk about stuff that resonate with your tribe.
5. Facebook Ads Are Becoming Less Monolithic
Here are four creative trends advertisers are likely to experiment more with this year.
The Use of Gifs: Gifs are a staple in online communication and advertisers are taking advantage of this, especially because they are very easy to produce.
All you have to do is take a video of yours (about 3 to 15 seconds), upload it to GIF-producing sites like Giphy, and voila! You now have your short and sweet GIF.
And you know what’s really awesome about gifs? Since they are still videos, you can also retarget them too.
User-Generated Content: Content that comes directly from your customers might actually be the most persuasive content you can share. So, find a way to incentivize your customers to make and share videos.
These videos could be testimonials or fun Reels describing how to use your product or service.
Just make sure that while encouraging your users to share content, you also get the permission to use the content in your own ad campaigns.
Collages: We all thought collages had phased out but it would appear they are making a comeback. So, make sure to try them out. Collages are highly attractive the way they place multiple photos together which is why they are fast becoming a trend again.
Text-Heavy Ads: With Facebook (unofficially) knocking off the 20% rule, advertisers are now trying out ads with larger, bolder text. You might also want to try that.
6. LinkedIn Is Getting More Conversational and Transparent
With the shift in work culture from offices to homes, trends on LinkedIn also appear to be shifting.
Professionals, these days, appear to be leaning more towards conversational content which reminds them of the team environment they were used to at the office. So, you want to make sure you get the hang of conversational marketing and know it well.
Ask open-ended questions, create polls, share candid photos from a day in your life, or share photos of you celebrating career milestones. These will resonate more with your viewers and help them connect with you.
Now, that was for personal brands.
For businesses, especially small and medium businesses, there’s good news. LinkedIn is working hard to integrate features that help small and medium businesses build robust communities of loyal fans around their products and services. So, get ready for a rollout of interactive features on LinkedIn.
That being said, business or personal, the trend of conversations on LinkedIn is beginning to shift from strictly business to public, social, economic, and political issues. Hence, more brands and professionals are speaking up about their values and what they stand for.
The bottom line is that, the trick to succeeding on LinkedIn will also be about how transparent your marketing efforts can be.
Conclusion On How To Do Social Media Marketing Right
Now, Hootsuite a social media marketing platform has this report it prepares every year about social trends. You can check it out to get more comprehensive information on everything we’ve discussed and even more to help you do your social media marketing right in 2021.
Social media marketing is something we do right and are quite experienced in. If you need us to work with you in making your social media marketing effort well worth it, you should speak to us today.