What do you need to know if you are to write great product descriptions?
Products don’t sell themselves and yes, even great pictures are not enough to sell products.
When someone sees a product and becomes interested in it, they want to get the product. The decision on getting the product or not getting the product may lie in the description of the said product.
According to a research by the NNGroup 20% of shoppers abandoned a transaction because the product description lacked enough information to convince them to make a buy. So, you see that your product description is not something you should leave to chance.